Jacey Mcreynolds
Creative | Social Media |Design | Advertising
(405)428-2861
jrmcreynolds@icloud.com
Based in
Norman, OK
About
Hi all! I'm Jacey, a creative who loves design and storytelling!
Background
I am a recent graduate from Gaylord College at the University of Oklahoma, the #1 media program in the nation (Boomer!). I studied advertising and digital marketing, and also took several design, public relations, marketing, and social media courses. I love both creative and strategy, and I love bringing the two together to make something interesting. I have social media experience, and with both creative and analytical softwares, which you may note more in depth in my resume.
Looking Ahead
I am working on building experience and gaining knowledge in the creative and strategic industries. I especially love working on the more creative/ design side of things, Â but I recognize that any experience will be beneficial for me. Eventually (as in, years down the road), I want to use my skills and experience to teach at the college level, and I hope to travel a lot throughout my career and lifetime.
Skills
Creative
Strategic
Adaptive
Hard-working
I have been creating for as long as I can remember. I've taken several art classes, design classes, and even created custom art for clients (banners, paintings, etc). I love creative work, and have learned several skills that have helped me grow and become better.
On the flip side of being creative, I have also learned to be very strategic. A good creative piece is nothing without strategy behind it. I have learned a lot about strategy and research in my classes, and I know it's a skill that can always be improved.
I have worked in several different environments, with several different people. I thrive both alone and in a team setting. I work well in-person, remote, or hybrid. I'm very self-disciplined and organized, which has helped me become professionally and academically adaptive.
Out of all the skills that I have, being hard-working is the most important. I have worked very hard to accomplish all that I have, and I know that most of the skills I now have are a direct result of hard work. Anything can be learned or accomplished if you're just willing to work for it!
CreativePortfolio
This is one of my favorite pieces I was able to work on in my years at OU. During my second year (out of three years total), I was asked to create an album cover for one of my favorite songs in my Advertising Design class. I chose "Flowers in Your Hair" by The Lumineers. In Adobe Photoshop, I combined several different elements to create this.
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Below, you will find several more examples of my work.
While in high school (2019-2023), I managed several different social media accounts. One of those accounts was for athletic events. I created several pieces for these events, as shown below. I used different apps in the Adobe Creative Suite, particularly Adobe Express.
Coke Campaign
In my advertising design class, we each chose a brand and completed a campaign for said brand. I chose Coca-Cola, and used various existing headlines as well as created new ones like "For wherever you are" and "A drink for any occasion." I used a variety of Adobe apps to create these, but primarily used Photoshop. I also placed several of my designs into mockups for a more realistic visual.
Capturing Brand Personality
One of my favorite skills that I've learned and been able to really work hard on is capturing brand personality. I enjoy doing this for brands with more simple, minimalistic personalities- like Lululemon- as well as for brand with more eclectic and spunky personalities.Â
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The image to the left shows a piece from a campaign I completed during my second year at OU. We were to choose a brand and create new visuals for them. I chose Lululemon, and this was one of the pieces I created. While it is very simple, I feel that it really shows Lululemon's brand well.
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You can learn more about the thought behind this campaign with the creative brief I made, accessed here.
For my senior capstone course, we were asked to  create a campaign to help Taco Bueno better reach Gen Z, and position them as more relevant fast food brand. This slide deck shows the research we conducted and the creative concepts that we came up with. I'm proud to say that my team won with our presentation! I was team lead for this project, and I primarily worked on the secondary research and creative, as well as just making sure everything was taken care of in general.Â
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You can view the rest of the slide deck here.
Taco Bueno
This slide deck was created during my third and final year at OU (first semester of my senior year). It was completed for my Advertising Campaigns class, which simulates what it's like to work for a real-world client. Half of my team worked on a campaign for the original Snickers candy bar, while the other half worked on a campaign for a made-up Snickers product: Snickers Dessert Topping. I worked on the dessert topping campaign. My role on this team was less creative, and more strategic. I worked on gathering research and actually fleshing out our ideas. My team created media, a timeline, a budget, events, and much more for this project.
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You can view the rest of this slide deck here.
Snickers
This slide deck was created for one of my classes during my second year. We were asked to conduct research for Scooter's Coffee, provide them with recommendations and next steps for their business, and create a slide deck to showcase the information. I created the slide layout and theme for this project, as well as conducted the secondary research for it.
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You can view the rest of this slide deck here.Â
Scooter's Coffee
Larger Campaigns
Copy Writing
It's not lost on me that writing is a huge part of these industries. I've always loved writing in every form. Below, I've attached a copy writing piece that I completed during my second year at OU. I do have several samples of my writing over various topics, so if that's something you're interested in, don't hesitate to contact me!
Content Examples
As I mentioned previously, I love capturing brand personality and aesthetic. Cafe Kacao is a small business in OKC. I loved creating this short video for them- I feel like their personality was captured well.
Travel is one of my passions, and likewise I love creating content surrounding places I've visited. This particular piece shows the experience I had at the Sphere in Las Vegas, Nevada.Â
Fashion is another one of my passions. I love creating outfits that reflect my personality and recommending my favorite brands to others. In this video, I show some of my favorite pieces from Free People.Â
Click the photos to view the full videos.
Resume
You can view and download my resume by clicking the photo.
